There
is a definite difference between studying abroad in order to learn a language
and studying abroad for professional advancement. The 2012 London Seminar in International Public Relations was my second time studying abroad, second time
visiting the United Kingdom but my first time exploring a foreign city as an
aspiring public relations professional. Public relations will continue to be an
evolving profession and London is the perfect city to study public relations in
an international setting; I could not have been more excited.
I
developed two conclusions from my experience abroad in London. First, I cannot
expect others to accept or understand my culture and background if I do not
accept and understand theirs. Every nation’s culture is uniquely its own; The
United States is the United States and England is England. One must separate a
new culture from his or her own in order to embrace it. I cannot expect American
standards in a non-American country. Second, I will stand out as an American everywhere I go. Even if I changed the way I dressed, I cannot change my
behaviour norms or the way I carry myself, both derived from growing up in the
United States.
Cross-cultural
relations are valuable and the need for public relations will increase in
today’s evolving world. From my experience abroad, I believe that I must
continue to develop a stronger understanding of the many social, political,
economic and cultural differences that affect communication around the world.
Channels of communication will change as technologies advance but relationships
and meaningful dialogue are imperative no matter which medium is used. After
all, aren’t all great brands built upon effective communication between its
organization and its relevant constituencies?
My
definition of public relations strengthened and broadened because my experience
from the London Seminar in International Public Relations. Please visit the student-made website for more information about this study abroad program.
by Irene Tang
Manager, Global PR Resources and Services Unit
