Tuesday, April 26, 2011

Social Media and Your Brand

When we upload photos to Facebook, send a tweet about our social lives, or write an opinionated piece on a blog, we don’t often think about how we’re being represented nor how others may perceive us. However, when we engage in activity on these different forms of social media, we are also developing and establishing our personal brand.

According to branding expert, Dan Schawbel, a brand helps one “...differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.”

Whether you know it or not, you currently have and are cultivating your very own personal brand every moment you log on to your favorite social networking site.

Thursday, April 7, 2011

CGPR Events: Spring 2011 Advisory Board Meeting

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After another successful semester, we look forward to sharing our accomplishments and plans with you at the Advisory Board meeting next Thursday (April 14) from 3 to 5 p.m. The meeting will be in room 145 in the College of Health and Human Services on the UNC-Charlotte campus.

For more information, contact the Manager of the Center, Chelsea Wilde at cwilde@uncc.edu.

Monday, April 4, 2011

CGPR Events: Research Conference, "Exploring Global Issues and Relationships"

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The Center For Global Public Relations invites you to participate in the first annual Global Research Conference, "Exploring Global Issues and Relationships".

This multidisciplinary conference will showcase research and position papers about globalization as a phenomenon that impacts all discipline and professional occupation worldwide as well as society-at-large. The conference is designed to encourage discourse across disciplines about global issues and their resolutions.

The conference will include guest speakers from several professional and academic arenas, round-table discussions and will feature keynote speaker Jay DeFrank, Vice President of Communications for Pratt & Whitey.

- Conference tickets are currently $65

- To register, contact Dr. Dean Kruckeberg for a registration form and payment options at dkruckeb@uncc.edu or Kiya Ward at Kward14@uncc.edu

- For more details on The Center For Global Public Relations, visit our official website at http://cgpr.uncc.edu/