Tuesday, April 26, 2011

Social Media and Your Brand

When we upload photos to Facebook, send a tweet about our social lives, or write an opinionated piece on a blog, we don’t often think about how we’re being represented nor how others may perceive us. However, when we engage in activity on these different forms of social media, we are also developing and establishing our personal brand.

According to branding expert, Dan Schawbel, a brand helps one “...differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.”

Whether you know it or not, you currently have and are cultivating your very own personal brand every moment you log on to your favorite social networking site.

Thus, as you maintain a presence on various forms of social media (Facebook, Twitter, Youtube and the like), think about the brand that you wish to portray. Here are a few questions to ask yourself regarding your social media identity:

- What makes you stand out?
- Is your social media content favorable to perspective employers?
- Is your brand marketable?

Bear in mind that your social media presence can help you acquire recognition from professionals, as well as establishing your reputation and credibility.

In other words, as an enterprising student or future professional, avoid engaging in incriminating activity on your social media accounts. Value your brand!

Submitted by: Jennifer Hambric, Center For Global Public Relations

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